1950年の創業から75年、大阪を拠点に学校やホテルなど業務用で多くの人に愛されるパン作りを続けているベーカリーの駅ナカショップ
普段さまざまなお店や施設で食べているパンを業務用で供給されている、関西シェアNo.1の業務用パンメーカーさん
今回は認知度アップにむけての出店
斬新な提案やチャレンジはせずに、75年の歴史や背景を踏襲するべく、ロゴやキャラクターを押し出したデザインに
また今回のショップは有人販売と電源不要の自動販売機とのシフト営業制のため
無人の時間帯でも自動販売機が十分機能するようにキャッチコピーで興味を惹くPOPを制作
店舗側面の壁面をブランドロゴ＆キャラクター、レンガ調のインクジェット印刷シートでフォトスポットを製作
パン陳列什器は、前面から見やすく取り出しやすい傾斜で背面からの補充も考慮して設計
限られた予算の中で、ブランドイメージを損なわない世界観の演出に注力しました
お店作りのコンセプトメイキング、ブランディングからデザイン設計施工管理まで、ご相談お待ちしています
→CONTACT
WORK Shop Design – Bakery Shop in a Station
This is a bakery shop design in a station for a bakery based in Osaka that has been making bread loved by many people for commercial use, such as schools and hotels, for 75 years since its founding in 1950.
The No. 1 commercial bread manufacturer in the Kansai region, which supplies the bread that is usually eaten at various stores and facilities for commercial use.
This time, the shop opened to increase awareness.
Without any innovative proposals or challenges, the design emphasized the logo and characters to follow the history and background of the 75 years.
In addition, this shop will operate on a shift system, with staffed sales and sales only from vending machines that do not require electricity.
Therefore, we created POP with catchy slogans to attract attention so that the vending machines would function well even during unmanned times.
We created a photo spot on the side wall of the store with the brand logo and characters, and a brick-like inkjet printing sheet.
The bread display fixtures were designed with an inclination that makes them easy to see and take out from the front, and also with refills from the back in mind.
With a limited budget, we focused on creating a world view that would not damage the brand image.
We look forward to hearing from you about anything from store concept making and branding to design, planning, and construction management.
→CONTACT
コメント